Fool Proof Marketing: Where to Spend Your Dollars for Guaranteed Results

This webinar has been approved for one hour in Category A of COE credits by the NBCOE.

In a world with rapid segmentation and even more specialization, marketing communications have been more difficult than ever. Knowing where to spend your marketing dollars can be paralyzing in this environment. In truth, everyone is their own individual market. A market of one.

Understanding markets of one requires an understanding of individual preference alongside the importance of a world class team to assist in support each unique market. In this webinar, Matt Jensen will present the challenges and solutions to marketing effectively to vastly segmented audiences such as LASIK, cataract, and specialty eye care patients.


Matt will discuss how this fool-proof approach to marketing can:

  • Increase leads
  • Engage your team
  • Increase retention
  • Drive profits for your practice
  • And more!

This webinar will provide valuable insights for:

  • Physician owners 
  • Administrators 
  • Managers 
  • And more!


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This course has been approved for one hour in Category A of the Certified Ophthalmic Executive (COE) credits by the National Board for the Certification of Ophthalmic Executives (NBCOE). The COE credential is the property of the American Society of Ophthalmic Administrators (ASOA) and is administered by the NBCOE.

About The Speaker

Matt Jensen
CEO at Vance Thompson Vision
Principal/ Founder of Matt Jensen Marketing

Matt Jensen, CEO at Vance Thompson Vision in Sioux Falls, SD, and principal/founder of Matt Jensen Marketing, is a national columnist and international speaker on customer experience design in business and healthcare. His teams help create customer centric cultures and are rated amongst the best places to work in America. In addition to being one of only a handful of Certified Experience Economy Experts, he enjoys delighting customers, families, and friends by collecting experiences, not things. He spends his free time with his wife, Dr. Beth Jensen and his 3 girls on their hobby farm in rural South Dakota. 

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